will you use an experienced C-level marketing executive? Where are your
top growth opportunities? What marketing effectiveness issues need
addressing? Which Chief Outsiders offering makes sense for you? And what
will it all cost? See how we can help below:
How We Help You Grow
As the CEO or business owner, you may face one of two kinds of growth challenges – you need to find new ways to grow to the next level, or your growth opportunities are so significant, you need to manage your growth more strategically to assure the business scales predictably and profitably.
Marketing Consulting for Business Growth
Slow growth or a declining market can be quite frustrating. Chief Outsiders works with CEOs and their management teams to address growth challenges as opportunities, including strategic and operational guidance for market expansion strategy, new product strategy development requirements or launches, as well as product diversification strategy — all critical components to your business growth strategy.
Marketing Consulting for Market Positioning
Pressure from your competition can surface in a number of ways. A competitive pricing strategy may be needed to stop excessive price competition from eroding your margins. Or, you may need to implement a competitive positioning strategy as a response to differentiated competitive offerings that disrupt your ability to win new business or retain your customers. Or, dramatic market consolidation is occurring and you’re ill-equipped to respond. Having a comprehensive market positioning strategy is a fundamental component of a business growth plan.
Marketing Strategy Implementation Consulting
Perhaps the most urgent requests we receive from CEOs and business owners relate to the effectiveness of their promotional investment as they implement their go-to-market strategy. They often lack reasonable visibility into the return on marketing investment. Or even before going to market, they may face challenges including poor brand strategy or have not addressed potential channel conflict in their routes to market. By tapping market insights to increase relevance while assuring the most effective plans for execution, their promotional activities will result is a greater level of precision, and as a result greater efficiency.