Competitive Intelligence Toolkit

SKU:
€19.90
€19.90
Unavailable
per item
Carry out effective competitive intelligence analysis tasks and deliver professional CI reports, and plans by using our templates, checklists, worksheets, and guides.

Anacalypsis offers to marketing managers, intelligence officers, and small business owners with a fully customizable toolkit including numerous templates and relevant documentation.  All this work is a result of more than 12 years work at a professional and academic level.  All the templates, worksheets, checklists, and guides have been employed and put into practice by various organizations and individuals.

The toolkit contains over 35 templates, checklists, guides, and worksheets that a marketing manager, or intelligence marketing officer, or small business owner will require to deliver. 

Some of the templates included in the toolkit:
  • A framework for an internal CI planning document
  • Competitors' communications checklist
  • Internal sources of competitive information
  • The B2B customer information file
  • Third-Party Sources of Competitive Information
  • The shadow marketing plan
  • Performance Offering Comparative Analysis
  • Monitor Competitors' Advertising Activities
  • Key Measurements for Competitor Targeting
  • Competitive Pricing For Product Category-Account_Template
  • Product Line Value Proposition & Positioning
  • Competitive SWOT analysis
  • Five Forces Attributes - Analysis
  • Competitor Pricing History
  • Competitor Analysis Framework (Porter's Four Corners  Model)
  • Competitor Profile Template
  • Competitor Fact-Book & Information File Template
  • Competitive Benchmarking Template
  • Assessing your company’s resources checklist
  • Guide to segmentation, targeting & positioning
  • Competitive Product Positioning Map
  • Product Feature Competitive Analysis
  • How to Analyze Competitors' Web Site
  • Mckinsey Matrix Template
  • BCG Matrix Template
  • KSF Competitor Ranking Template
  • PEST Analysis Template
  • Corporate description checklist
  • Competitors early warning system - how to
  • Ci process flowchart
  • Competitive intelligence at trade shows
  • Competitors BCG Matrix
  • Questionnaire for SWOT Analysis
  • Competitive Advantage Analysis
  • Top Competitive Intelligence Analysis Tools
  • A brief guide to competitor analysis
The benefits for purchasing our Toolkit are:
  • It will help you create professional product marketing documents, reports, and plans
  • You will save time and effort
  • You will be able to customize all the documents and spreadsheets
  • You will focus on the content rather spending time to format and create the relevant documentation

Please NOTE:
  • Please allow 24 hours for delivery by email