This will never happen.
99% of my clients believe that a website designer and developer will optimise their website for Search Engine Optimisation (SEO).
This will never happen.
Companies spend enormous amount of money into Customer Relationship Management (CRM) but according to my experience most initiatives fail to deliver. Below are the reasons why is happening and some tips to raise the odds for success.
Companies today are under intense pressure to deliver growth. As internal functions mobilize to respond to this challenge, they may end up making the business worse. The enthusiasm to drive revenue growth can introduce a costly and unmanageable level of complexity, which obscures pieces of the business and drags down overall profitability. For example, sales, marketing, and design staff often are driven to introduce new products, acquire new customers, and enter new markets. Managers add products, brands, channels, and customers one at a time without regard to the cumulative impact on the business as a whole.
An ideal marketing strategy has the following five key elements:
With less than ever to spend on adverts and publicity, what can you do to guarantee a buzz is created around your latest campaign?
So you’re staring down the barrel of a new financial year with a smaller budget – or last year’s at best – and bigger marketing targets. One way to bridge the gap is to do more on the comms front. The hard part is doing it with less.
Read the following Dos & Don'ts, and Tips of how to get coverage for your campaign.
Whether you’re involved in organising a conference, dinner, workshop, fundraiser or brand awareness promotion, or you’re exhibiting or sponsoring at a wider expo event, the current financial climate has brought added dilemmas into the mix. On top of the plethora of usual considerations, today’s marketers need to think harder than ever about making their own, and their delegates’, money go further.
As discussed in previous post companies need to audit their marketing function/planning/strategy in order to evaluate its performance but also to shape strategy.
This post examines how your business/the brand fits into, and in particular will be affected by, the wider marketplace (external environment).
A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company. To carry out successfully a marketing audit you need to make use of various strategic planning and analysis tools.
Below is a list of such tools:
A marketing audit reviews the marketing health of your business or organisation. It is used to identify weaknesses in order that they can be corrected, and provide a platform to build your marketing plan or marketing strategy.
A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company.
Budgets are tight and delivering value for money has never been harder, yet customers are more likely than ever to shop around – hanging on to your market share right now is all about loyalty! When it comes to customer loyalty follow these "Dos and don'ts".
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