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How to Get Coverage for your Campaign: Dos & Don'ts

10/11/2014

With less than ever to spend on adverts and publicity, what can you do to guarantee a buzz is created around your latest campaign?

So you’re staring down the barrel of a new financial year with a smaller budget – or last year’s at best – and bigger marketing targets. One way to bridge the gap is to do more on the comms front. The hard part is doing it with less.

Read the following Dos & Don'ts, and Tips of how to get coverage for your campaign.

Manage & Market Events: Dos & Don'ts

10/11/2014

Whether you’re involved in organising a conference, dinner, workshop, fundraiser or brand awareness promotion, or you’re exhibiting or sponsoring at a wider expo event, the current financial climate has brought added dilemmas into the mix. On top of the plethora of usual considerations, today’s marketers need to think harder than ever about making their own, and their delegates’, money go further.

Marketing Forensics: The External Environment

10/11/2014

As discussed in previous post companies need to audit their marketing function/planning/strategy in order to evaluate its performance but also to shape strategy.

This post examines how your business/the brand fits into, and in particular will be affected by, the wider marketplace (external environment).

Tools for Carrying out a Marketing Forensics Audit

10/11/2014

A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company. To carry out successfully a marketing audit you need to make use of various strategic planning and analysis tools.

Below is a list of such tools:

What is a Marketing Forensics Audit

10/11/2014

A marketing audit reviews the marketing health of your business or organisation. It is used to identify weaknesses in order that they can be corrected, and provide a platform to build your marketing plan or marketing strategy.

A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company.

How to Win your Customers' Loyalty: Dos & Don'ts

10/11/2014

Budgets are tight and delivering value for money has never been harder, yet customers are more likely than ever to shop around – hanging on to your market share right now is all about loyalty! When it comes to customer loyalty follow these "Dos and don'ts".

How to Choose a CRM System - Dos & Don'ts

10/11/2014

Why buy CRM software?

Do you know the ROI of each of your marketing campaigns? Do you know your opt‑ins from your opt-outs, even when working across multiple agencies? Do you know how many times a particular contact was touched by marketing in the past six months?

Dos & Don'ts of Customer Service: Are you being served?

10/11/2014

This post relates to a recent experience of mine with an airline company while i was flying from Joburg to Cape Town and reminded me that there are still plenty to do when it comes to Customer Service.

I am pretty sure that we all agree (by and large) that Customer Service in South Africa is not that great! And more than one of us had an extremely bad experience.

Understanding your Customers

10/11/2014

Understanding customers is the key to giving them good service. To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

Marketing Strategy: A Crash Course

10/11/2014

The marketing mix strategy of any organisation can have one major function, that is, strategic communication of the organisation with its customers (Proctor, 2000). The marketing mix is a set of controllable tools that the organisation blends in order to produce the response it wants in the target market.

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