WOM is the most influential medium for business purchases and twice as effective as direct mail or press coverage. 70% of people are more likely to buy a brand if it has been recommended by someone they know, hence WOM is a critically important influence on consumer decision marketing.
Your brand is what people say about you when you’re not in the room,” Amazon founder Jeff Bezos famously said. So how can you ensure your corporate communications create the kind of brand image that would make you proud to be a fly on the wall?
Follow these Dos and Don'ts:
“Made in Greece” is a symbol of quality around the world, so making the most of it should be part and parcel of your marketing campaign if you are promoting your goods and services overseas.
Export is vital to the future prosperity of Greek companies. Great emphasis is given from the Greek government and European Union.
But before you leap onto the international stage, what factors do you need to take into consideration when you're marketing a company, product or service abroad?
Exporting offers the prospect of new markets, more sales, better profits and a greater spread of customers. Without a clear strategy, however, none of these benefits are likely to be realised. International trade is often more risky and costly than doing business at home.
The first step is to find out whether your products have any international potential and to assess the strength of your competitors. Next, you will have to select the most promising markets, then decide who to work with and how to market yourself. Do not expect instant results.
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