Budgets are tight and delivering value for money has never been harder, yet customers are more likely than ever to shop around – hanging on to your market share right now is all about loyalty! When it comes to customer loyalty follow these "Dos and don'ts".
Why buy CRM software?
Do you know the ROI of each of your marketing campaigns? Do you know your opt‑ins from your opt-outs, even when working across multiple agencies? Do you know how many times a particular contact was touched by marketing in the past six months?
This post relates to a recent experience of mine with an airline company while i was flying from Joburg to Cape Town and reminded me that there are still plenty to do when it comes to Customer Service.
I am pretty sure that we all agree (by and large) that Customer Service in South Africa is not that great! And more than one of us had an extremely bad experience.
Understanding customers is the key to giving them good service. To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.
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