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How to Get Coverage for your Campaign: Dos & Don'ts

10/11/2014

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With less than ever to spend on adverts and publicity, what can you do to guarantee a buzz is created around your latest campaign?

So you’re staring down the barrel of a new financial year with a smaller budget – or last year’s at best – and bigger marketing targets. One way to bridge the gap is to do more on the comms front. The hard part is doing it with less.

Read the following Dos & Don'ts, and Tips of how to get coverage for your campaign.

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Manage & Market Events: Dos & Don'ts

10/11/2014

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Whether you’re involved in organising a conference, dinner, workshop, fundraiser or brand awareness promotion, or you’re exhibiting or sponsoring at a wider expo event, the current financial climate has brought added dilemmas into the mix. On top of the plethora of usual considerations, today’s marketers need to think harder than ever about making their own, and their delegates’, money go further.

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How to Win your Customers' Loyalty: Dos & Don'ts

10/11/2014

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Budgets are tight and delivering value for money has never been harder, yet customers are more likely than ever to shop around – hanging on to your market share right now is all about loyalty! When it comes to customer loyalty follow these "Dos and don'ts".

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How to Choose a CRM System - Dos & Don'ts

10/11/2014

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Why buy CRM software?

Do you know the ROI of each of your marketing campaigns? Do you know your opt‑ins from your opt-outs, even when working across multiple agencies? Do you know how many times a particular contact was touched by marketing in the past six months?

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Dos & Don'ts of Customer Service: Are you being served?

10/11/2014

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This post relates to a recent experience of mine with an airline company while i was flying from Joburg to Cape Town and reminded me that there are still plenty to do when it comes to Customer Service. 

I am pretty sure that we all agree (by and large) that Customer Service in South Africa is not that great! And more than one of us had an extremely bad experience.

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Communicate your Brand's Value: DOs & DON'Ts

10/11/2014

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Your brand is what people say about you when you’re not in the room,” Amazon founder Jeff Bezos famously said. So how can you ensure your corporate communications create the kind of brand image that would make you proud to be a fly on the wall?

Follow these Dos and Don'ts:

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