“Made in Greece” is a symbol of quality around the world, so making the most of it should be part and parcel of your marketing campaign if you are promoting your goods and services overseas.
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Export is vital to the future prosperity of Greek companies. Great emphasis is given from the Greek government and European Union.
But before you leap onto the international stage, what factors do you need to take into consideration when you're marketing a company, product or service abroad? Exporting offers the prospect of new markets, more sales, better profits and a greater spread of customers. Without a clear strategy, however, none of these benefits are likely to be realised. International trade is often more risky and costly than doing business at home.
The first step is to find out whether your products have any international potential and to assess the strength of your competitors. Next, you will have to select the most promising markets, then decide who to work with and how to market yourself. Do not expect instant results. |
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