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As discussed in previous post companies need to audit their marketing function/planning/strategy in order to evaluate its performance but also to shape strategy.
This post examines how your business/the brand fits into, and in particular will be affected by, the wider marketplace (external environment).
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A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company. To carry out successfully a marketing audit you need to make use of various strategic planning and analysis tools.
Below is a list of such tools: A marketing audit reviews the marketing health of your business or organisation. It is used to identify weaknesses in order that they can be corrected, and provide a platform to build your marketing plan or marketing strategy.
A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company. |
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