A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company. To carry out successfully a marketing audit you need to make use of various strategic planning and analysis tools.
Below is a list of such tools:
Below is a list of such tools:
- Ansoff's matrix.
- Gap analysis.
- Value chain analysis.
- General Electric matrix.
- The BCG matrix.
- Porter’s Five Forces
- Competitive advantage
- A marketing audit.
- A PEST analysis.
- A SWOT analysis.
Each one of the above tools will be described in new posts.
Dr. Antony Michail
Anacalypsis Strategy & Marketing Consultants Pty Ltd