Tools for Carrying out a Marketing Forensics Audit

A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company.  To carry out successfully a marketing audit you need to make use of various strategic planning and analysis tools.

Below is a list of such tools:

1. Ansoff's matrix.
2. Gap analysis.
3. Value chain analysis.
4. General Electric matrix.
5. The BCG matrix.
6. Porter’s Five Forces
7. Competitive advantage
8. A marketing audit.
9. A PEST analysis.
10. A SWOT analysis.

Each one of the above tools will be described in new posts.

Dr. Antony Michail
Anacalypsis Strategy & Marketing Consultants Pty Ltd