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Tools for Carrying out a Marketing Forensics Audit

10/11/2014

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A marketing audit is the systematic, comprehensive and periodic review of the entire marketing activities of your company.  To carry out successfully a marketing audit you need to make use of various strategic planning and analysis tools.

Below is a list of such tools:

  1. Ansoff's matrix.
  2. Gap analysis.
  3. Value chain analysis.
  4. General Electric matrix.
  5. The BCG matrix.
  6. Porter’s Five Forces
  7. Competitive advantage
  8. A marketing audit.
  9. A PEST analysis.
  10. A SWOT analysis.

Each one of the above tools will be described in new posts.

Dr. Antony Michail
Anacalypsis Strategy & Marketing Consultants Pty Ltd
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